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Search Engine Optimization

How to Do SEO without Money and (almost) no Time

As an SEO consultant, a very popular question I get asked is simply: “How much?” How much is it going to cost me to increase my Google rankings? I think you first need to ask how much it’ll cost you NOT to rank at the top. The first result gets 33% of the clicks. Results #2 and #3 follow with approximately 18% and 12% of clicks respectively. Less than 10% of people click the “Next”

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Email Marketing

8 Tips for Effective Email Marketing

Email marketing is still one of the most effective marketing strategies today. Just open your own inbox and you’ll see. How many newsletters, special promotions, and other mass mailing letters do you receive regularly? If you’re like me, quite a few, but that’s okay! Why? Because I’ve signed up for all of them, and I do actually like reading them. The content provides value, information, and entertainment to me. Use Email Marketing in Your Business Seeing

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Business

Why You Absolutely Must Have A Mobile-Friendly Website

A few years back, having your website optimized for mobile devices was more of an option than a necessity. But today, nearly everybody uses their iPhones, smartphones and tables for nearly everything. And I don’t mean just social media. From booking flights to looking up bank balances, life now gets organized on a mobile device. As a business owner and website owner,  it is absolutely imperative that you keep up with this trend, and you simply cannot

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Business

Great Web Design Includes Call-to-Action Boxes

How much time have you spent on creating amazingly inspiring call-to-action buttons for your website? What’s a Call-To-Action button? Call-to-action buttons give your website visitors the opportunity to DO something on your website. This includes purchasing, downloading, completing an information request, giving feedback on a survey, taking a quiz, signing up for a newsletter, or anything else that interacts with your business in any other way. The button in itself has to inspire your visitor, and convert them from

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